Attention Analytics — Viomba Pathfinder

You're paying for impressions.
But is anyone looking?

Over 80% of online ad impressions generate zero attention impact. Viomba Pathfinder shows you exactly which creatives are seen — and in which placements — so you can stop wasting budget and start optimising for real impact.

Create free account → Calculate attention impact on your campaign ↓
>80%
of ad spend generates no attention impact
500M+
Empirical infrared
eye-tracking data points
10+ yrs
Of proprietary
attention data
+50%
ROAS boost with
Viomba Pathfinder
+17%
More clicks,
same budget
The Attention Problem

Viewability ≠ Attention.
And the gap is
costing you.

<20%
of paid impressions generate
any real attention impact
Viomba Pathfinder dashboard
MediaMetricEstimatedBenchmark
DesktopSeen25.9%30.8%
Viewtime2 271ms1 394ms
MobileSeen40.8%74.4%
Viewtime2 214ms1 647ms
Attention heatmap
Pre-detected Early fixation Full attention
Creative scores
Performance widget
📊
Reported metrics lie
The traditional metrics — impressions, viewability, reported CTR — are telling you a story that isn't true. Over 80% of online ad investments generate no media attention impact whatsoever, even when reported as viewable.
👁️
Low CTR is a seenability problem
When fewer than 20% of your paid impressions reach a human eye, a low click-through rate is rarely a creative failure. It's a placement and attention failure — and you can't fix what you can't measure.
Attention Impact Calculator

What would 50% better seenability
mean for your campaigns?

Enter your campaign numbers one step at a time. We'll show you the projected impact of improving your Ad-on-Media Attention Score by 50%.

Attention Impact Calculator
Results — Baseline vs. +50% Seenability Uplift

See these numbers for your actual campaigns

The calculator shows potential. Viomba Pathfinder delivers it — with Ad-on-Media Attention Scores on your real creatives and placements, and live bidding optimisation.

Start measuring for free →
What Viomba Pathfinder Does

The Ad-on-Media
Attention Score.

Attention is never just about the creative — it's about how that creative performs in a specific media placement. Viomba Pathfinder measures both, together.

Step 01

Upload your creative & select your media placements

Upload any ad creative — HTML5, publisher tag, or image — and specify the media placements you plan to run in. Viomba Pathfinder evaluates attention in context, not in isolation.

Step 02

Get your Ad-on-Media Attention Score

Viomba Pathfinder combines the Creative Attention Score and the Media Placement Attention Score into a single Ad-on-Media score — your real attention impact for this ad, in this placement.

Step 03 — Option A

Optimise the creative for your placements

If the score is low, iterate on creative elements — layout, visuals, copy weight — and re-score until you've maximised attention within your chosen media environment.

Step 03 — Option B

Find better placements for your creative

Alternatively, test the same creative across different media placements to find which environments deliver the highest attention score for that specific ad — letting data drive your media strategy.

Step 04

Activate with real-time optimisation

Connect your ad platform and let Viomba Pathfinder's custom bidding algorithms automatically route spend toward high-attention inventory — maximising seen impressions within your existing budget.

The scoring model

Two inputs.
One decisive score.

Creative attention and media placement attention are measured together — because a brilliant creative in the wrong environment is still wasted spend.

🎨
Creative Attention Score
How much attention does this ad capture on its own?
+ combined in context with
📍
Placement Attention Score
How much attention does this environment deliver for this format?
= your result
⚡
Ad-on-Media Attention Score
The real attention impact of this ad, in this placement.
Get Started — Free

Your first Attention Score
is free.

Set up your Viomba Pathfinder account in minutes. Upload a creative, select your media placements, and get your Ad-on-Media Attention Score before your next campaign goes live.

Create your free account →

No credit card required  ·  First measurements free  ·  Setup in under 5 minutes

1
Create your accountFree — no credit card needed
2
Upload your creativeHTML5, publisher tag, or image
3
Select media placementsChoose the environments you plan to run in
4
Get your Ad-on-Media ScoreKnow your attention impact before you spend