360° Attentive Intelligence Platform

You're paying for impressions.
But is anyone looking?

Over 70% of online ad impressions generate zero attention in digital channels. Upload your creatives to measure attention before launch — or let Viomba Pathfinder generate attention-optimised ads from your brand assets and publish directly to your ad platforms.

Create free account → Calculate media attention impact on your campaign ↓
>70%
of ad spend generates no attention impact
500M+
eye-tracking data samples from
natural media browsing
+40%
average ROAS boost with
Viomba Pathfinder
+17%
More clicks,
same budget
HiAttN
AI ad builder, attention-scored
before you spend a dime
The Attention Problem

Viewability ≠ Attention.
And the gap is costing you.

<30%
of paid impressions generate
any real attention
📊
Reported metrics lie
The traditional metrics — impressions, viewability, reported CTR — are telling you a story that isn't true. Over 70% of all served online ad investments generate no impact whatsoever, even when ads are reported as viewable.
👁️
Low CTR is an attention problem
When fewer than 30% of your paid impressions reach a human eye, a low click-through rate is rarely a creative failure. It's an attention failure — and you can't fix what you can't measure.
🔬
Don't settle for proxies
Most attention providers estimate attention from viewability, scroll behaviour, or ad geometry. Viomba's models are trained on infrared eye-tracking data from real users in live media environments, providing accurate data on human gaze - helping you make real attention impact.
🎨
Attention starts at design
Most attention waste is locked in at the creative stage — before the campaign ever launches. An ad with poor visual hierarchy, wrong focal point, or low contrast in a busy feed is already losing before a single impression is served.
How Marketers Use Viomba Pathfinder

Starting with creatives,
or starting from scratch?

Viomba Pathfinder works both ways. Pick the path that matches where you are.

Path A — You have existing ads
Measure. Optimize. Re-create.

Upload your current creatives. Viomba Pathfinder scores their attention on each format and device. If a creative underperforms, Viomba Creative Studio rebuilds it — same brand assets, higher attention. Publish the winner directly to your ad platforms.

Path B — You're building from scratch
Create. Measure. Optimize.

Upload your brand guidelines and visual assets. Viomba Creative Studio generates multiple ad variants, scores each one for attention before launch, and surfaces the strongest performer. No guesswork, no wasted production cycles.

Media Attention Calculator
So what does this cost your campaigns?
Most advertisers lose 60–80% of their spend to unseen impressions. Enter your numbers below and find out exactly what that gap is worth.
40%
avg. attention boost with Viomba
+1.3×
avg. CTR lift for Viomba Pathfinder users

Calculate the impact of attention boost
for your campaigns

Media Attention Calculator
Results — Baseline vs. +40% Seenability Uplift

See these numbers for your actual campaigns

The calculator shows potential. Viomba Pathfinder delivers it — with Ad-on-Media Attention Scores on your real creatives and placements, and live bidding optimisation.

Start measuring for free →
What Viomba Pathfinder Does

The Unified
Attention System.

Attention is never just about the ad — it's about how your ad is seen in live media, on each format and device. Viomba Pathfinder measures both, together.

Step 01

Upload your ads or your brand assets

Have existing creatives? Upload them directly. Starting from scratch? Upload your brand guidelines and visual assets and let Viomba Creative Studio take it from there.

Step 02

Score attention across formats and devices

Viomba Pathfinder evaluates every creative against real media environments — measuring attention for each format and device before a single euro is spent.

Step 03

Optimize or generate with Viomba Creative Studio

Refine underperforming creatives, or let Creative Studio generate multiple attention-optimised variants. Re-score until you have a winner.

Step 04

Publish directly to your ad platforms

Deploy the winning creative straight to your display and social advertising platforms — Meta, Google, and more — without leaving Viomba Pathfinder.

The scoring model

Two inputs.
Decisive metrics.

Ad attention and Channel attention are measured together — because a brilliant creative in the wrong environment is still wasted spend.

🎨
Ad Attention Metrics
How much attention does this ad capture on its own?
+ combined in context with
📍
Channel Attention Metrics
How much attention does this channel deliver for this format on desktop and mobile?
Get Started — Free

Your first Measurements & Assets
are free.

Set up your Viomba Pathfinder account in minutes. Upload ads and get your Attention Metrics before your next campaign goes live.

Create your free account →

No credit card required  ·  First measurements free  ·  Setup in under 5 minutes